E-commerce website
Red Rubies
An accessories storefront for watches, jewellery, leather goods, fragrance, and more.
The project
Red Rubies is an accessories storefront for women and men, bringing watches, jewellery, leather bags, fragrance, belts, cufflinks, and eyewear into one collection.
The shopping experience
The homepage leads with campaign imagery, then gives shoppers direct paths into product categories. A curated product grid shows names, categories, prices, and labels such as new arrival and bestseller.
From discovery to checkout
Shoppers can browse the collection, add pieces to a bag, and move toward checkout. The site states that payments are handled by Paystack.
